When you book a photoshoot to provide more images for your business, it’s important to avoid simply using one headshot and being done with it. In order to get the most out of a business branding photo session, you need to ensure that you have plenty of usable shots.
In order to do so, plan ahead for what you need. However, also be prepared to give your photographer creative flexibility during the shoot to get the best images. It’s also a good idea to think about what details you could incorporate into your photos for future use, such as colors and props.
After a successful session, a common question that arises for my clients is: What am I going to do with these photos now that I have them?
The truth is, there are countless ways that you could use the photos. Here are my top 4 tips:
- Use the photos gradually instead of all at once. For social media especially, it’s good to post professional photos between everyday moments and candids. This will make you seem polished yet relatable.
- Consider coordinating your photos to certain seasons or holidays. If you shot in a particular outfit that’s great for springtime, use it when spring arrives.
- If you send out email newsletters, include eye-catching photos when you want your subscribers to pay special attention.
- Tailor your photo usage based on your platform.
- Facebook is popular for business, events, information, etc.
- Instagram skews younger, so you need to use your best shots with the most “wow” factor (Ex: a head/shoulder shot of you or a product close-up),
- LinkedIn is well-suited for promoting business-related news or ventures, so it’s best for your most professional shots.
- For blog posts created to support your website, consider whichever photos fit best with your blog post subject(s).
With these tips in mind, you’re sure to get more of your next photo session!